A decade ago, I remember being told that the Internet was just a fad used by tech fans, kids and computer geeks. If you wanted a business to make money, my colleagues said, nothing would replace the traditional brick and mortar model anytime soon. In short, selling to and servicing clients online was trendy and cool, but phone calls, faxes and face-to-face business was where the money was.
Today, of course, a company without a website or an online presence is almost unheard of. Businesses today – large or small, service or product-oriented - all use the Internet to identify, reach, persuade and service both new and existing customers. You have no doubt jumped on the bandwagon yourself, but are you getting the most out of the technology?
Fifteen years ago, having a website at all, with maybe a contact form and some information about your products and services, was pretty impressive. You were on the cutting edge. Today, however, Web-savvy customers expect much more.









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