In my time in direct sales, I have uncovered 2 simple truths. The first one, I had to learn. The second is a truth that I’d like my customers to learn.
First and foremost though, project sales is harder than it looks. And by hard, I mean time consuming. Don’t get me wrong, the lead opportunities are great at SJF. There’s no shortage of customer interest & quote requests. Whether it’s by phone or email, when I do speak with customers they don’t always know how to put into words what they envision in their minds. The back and forth translation of needs & wants takes a lot of time. There are days where I feel like a child on an Easter egg hunt with an eye patch and a broken hip. It’s not that we don’t have the equipment, (we have loads of equipment!) it’s just that with used equipment, having the exact material at the exact time a customer needs it can be a challenge.
