Auction Buying Demystified (part2)

Take My Money

An Insider’s guide to the parlor tricks auctions use to separate you &  your money.

In part 1, I reviewed the 4 very simple auction facts that most insiders don’t want you to know.

They are:

  1. Auctions are designed to sell stuff. All. The. Stuff. Good, bad and even really bad stuff.
  2. Auctions are designed to sell items for more, not less, than it’s really worth.
  3. Auctions are designed to confuse you into making bad decisions and mistakes.
  4. Auctions are designed to get as much of your money as fast as possible with no possibility that you can ever get it back. (This is all done completely transparently and 100% legally.)

In part 2, I’ll expose these top 4 auction secrets that net more and more pigeons every day. Here’s the good news. After you read this article, you’ll trade in your pigeon wings to some other sucker standing next to you who didn’t read it.

Let’s start with the basics…

(1) Auctions are designed to sell stuff. All the stuff. The good, bad and even really bad, stuff.

All the Stuff
All the Stuff.

The main purpose of any action is to sell all the stuff. This includes all the good stuff, but what we’re concerned with here is all the bad stuff (I’m talking about the broken, manufacturer is out of business stuff). The next priority is to get the most money possible for the stuff on sale. The more bidders bidding the better the chances that the seller will obtain higher bids.

All auctions are comprised of good and bad stuff. The good stuff is purposely dispersed evenly among all the bad stuff (filler) to keep as many people engaged for as long as possible. Unfortunately for you, they don’t have tags or any sign saying what’s good and what’s bad. Mixing the good and bad stuff together assures a steady stream of bidders from the beginning to the very end of the auction.

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Auction Buying Demystified

Insider buying secrets they don't want you to know

An Insiders guide to buying the jewels while avoiding the junk at  auctions.

Everyone likes a deal right? There’s always that chance that you’ll get something for nothing. You too can pay pennies on the dollar for prime merchandise. No other place gives the little guy the buying power of the professional than an auction…right?

Not unless you believe in fairy tales! 

I’ve been buying used material handling equipment at auctions for over 30 years. Over that period of time I have purchased literally hundreds of thousands of dollars of equipment. The art is to find, bid for and buy the hidden jewels amongst a wide variety of worthless junk. I am about to share some of my best personal insights and advice on how to avoid ending up with the junk and avoid the parlor tricks designed to get you to overpay for the good stuff.

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Top 5 Buying Secrets Industry Insiders Don’t Want You To Know

The material handling industry, as discussed in this article, represents a whopping 50-billion dollar/year business in the U.S. alone. Even so, very few people know everything necessary to make optimal buying decisions. Some people in the industry like it this way, but in this article, I’ll reveal some of the secrets these dealers don’t want you to know. I have been in this industry for over 30 years and I have learned many things that I think you, the customer, ought to know. Though I wont tell you what decision to make, I’ll give you the tools to make the right decision.

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DJ Products – Ergonomic Material Handling

I’d like to take a minute to introduce readers of this blog to a friend of mine in the blogosphere and a fellow Minnesota material handling company.  DJ Products is a Minnesota based ergonomic material handling products company whose line of motorized carts is well known in many industries.  They offer a full line of push carts, a power mover, a tugger, a trailer mover and other ergonomic powered carts to fit a variety of needs within a number of specialized industries.

Their products range from pulling and pushing industrial carts, hospitality & hospital carts and shopping carts all the way to pulling, pushing and moving cars, trucks & trailers.  Needless to say, these carts have some serious power.

In addition to their product line, Jeff authors an industry material handling and ergonomics blog that is full of great tips, industry specific information, case studies and more.  I can highly recommend this blog as an excellent resource for material handling and logistics information.

So do yourself a favor and add this one to your reading list.  You wont regret it.

Link: DJ Products Homepage
Link: DJ Products Blog

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